Report: Uniting Sustainability and Financial Results
Corporate Perspectives on Integrated Reporting
When you register for this complimentary on-demand briefing you will receive: the
presentation slides in PDF format and online access to a recording of
the live event. A link to download the presentation slides will be emailed to you after you complete the registration process. Information for accessing
the recording is included on the first page of the
Robert Eccles, Author, "One Report: Integrated Reporting for a Sustainable Society" and Professor of Management Practice, Harvard Business School
Marcy Brand, Director of Investor Relations, Southwest Airlines
Marilee McInnis, Communication Manager, Southwest Airlines
Companies and stakeholders worldwide rely on financial
reporting processes to communicate the health of a business. Yet financial results do not typically include
measures of corporate sustainability, which are usually reported through separate
continue to seek effective, efficient, and business value-driven processes for communicating
on sustainability. Emerging
corporate practices for integrated reporting are addressing this challenge.
In this online briefing you hear from industry
practitioners Marcy Brand and Marilee McInnis of Southwest Airlines, and Professor Robert Eccles of Harvard
Business School, author, and founding member of the International
Integrated Reporting Committee.
Professor Eccles shares his research and
insight from his book, "One Report: Integrated Reporting for a Sustainable Society," and specifically shares definitions of integrated reporting,
the motivations and benefits to report in this way, and business practice
Southwest Airlines produced its first integrated
report in 2010 entitled, "2009 Southwest Airlines One ReportTM." Marcy Brand, director of investor relations, and Marilee McInnis, communication manager at Southwest, provide an inside view of implementing combined financial and sustainability
reporting including best practices, challenges, and lessons learned.
This online briefing, sponsored
by SAP, is designed for executives in finance, investor relations, and corporate sustainability functions.
Key Questions Addressed
These developments represent a new opportunity
for corporations and present a number of important questions:
- How is integrated reporting defined? What does
- What are the related standards and standards
- What are key corporate drivers and
associated benefits for integrated reporting?
- What barriers exist, if any, to widespread acceptance of integrated reporting
- Whose job is this? How are responsibilities established?
- What are the key steps or stages in
implementing integrated reporting processes?
- What are the implementation challenges? Are
there tools that can make implementation more successful?
- What lessons can be shared from companies that
practice integrated reporting?
Robert G. Eccles
is a professor of management practice at the Harvard Business School. He is the
author of three books on corporate reporting, the most recent one being, "One
Report: Integrated Reporting for a Sustainable Strategy" (with Michael P.
Krzus). He has a personal commitment to doing whatever he can through his research,
teaching, and collaborations with others to facilitate the rapid and broad
adoption of integrated reporting in order to create a more sustainable society.
Marcy Brand, Director of Investor
Relations, and Marilee McInnis, Manager of Communication, are key members of
the cross-company team that developed Southwest’s first integrated report, the 2009 Southwest Airlines One ReportTM,
which can be found at www.southwest.com/cares. In its 40th year of service, Southwest Airlines (NYSE: LUV)
is the nation's largest carrier in terms of originating domestic passengers
boarded and serves 69 cities in 35 states. Southwest is also one of the most honored airlines in
the world, known for its commitment to the triple bottom line of performance, people, and planet. Based in Dallas, Southwest currently operates more than 3,100 flights a day and has
nearly 35,000 employees system-wide.
Don Bray is co-founder
and President of AltaTerra Research. He has led a broad range of market
research and consulting engagements in corporate sustainability, green IT,
carbon management, and renewable energy systems. He is a frequent author,
speaker, and discussion moderator on emerging solutions for energy efficiency
and enterprise sustainability. Prior to AltaTerra, Don was a Managing Partner
with Accenture. Over 22 years with
the firm, he led numerous business consulting and systems integration
engagements with leading technology companies, and played an instrumental role
in building Accenture’s Silicon Valley practice. Don earned his master's degree in engineering management from
Stanford University, and a bachelor’s degree in civil and environmental engineering from the University of California at Davis.
This is a sponsored briefing that is
available at no cost. Sponsorship has been provided by SAP Corporation. Please note registrant contact information will be shared with SAP.
About Briefing Sponsor SAP Corporation
As the world's leading provider of business
software, SAP delivers products and services that help accelerate business
innovation for its customers. Read the 2009 SAP
Sustainability Report to see SAP’s financial and
sustainability results and understand how SAP enables customers to integrate
their own financial, operational, and sustainability reporting with solutions
such as SAP
BusinessObjects Sustainability Performance Management. This solution helps businesses more
easily set sustainability goals and objectives, measure and communicate
performance, and reduce data collection costs and errors. The application
integrates tightly with other SAP
Business Suite and SAP
ERP Financials software, to facilitate data extraction needed
to combine financial and sustainability reporting across the enterprise.
About AltaTerra Research Briefings
AltaTerra Research is a research and consulting firm focused on sustainable
business and the enterprise marketplace for clean technology solutions.
AltaTerra briefings offer executive-level education in an interactive
format, with online slide presentations by qualified experts, followed by an
open forum for questions and discussion. They provide a vehicle for
communication between attendees, speakers, and analysts, cultivate discussion
about published research, and provide catalysts for further research.
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