from Ingersoll Rand’s Center for Energy Efficiency & Sustainability and AltaTerra
Research will discuss how sustainable innovation is being systematically
envisioned, organized and implemented in practice to deliver new/improved
products and services.
PALO ALTO, California, March 13, 2012- On Thursday, April 5 at 11:00
a.m Pacific / 2:00 p.m. Eastern, AltaTerra Research will present a discussion
on leading practices for sustainable product innovation in "Uniting Product
Development and Sustainability: New Practices for Driving Green Innovation.”
The 90-minute, interactive briefing, will feature Sue Burek, Manager of
Research and Partnerships at Ingersoll Rand’s Center for Energy Efficiency
& Sustainability (CEES), and Phil Metz, Senior Research Partner with
AltaTerra Research, focused on Product Sustainability and Innovation.
has become a priority for most large organizations, and related mandates from
customers have become increasingly common” states Don Bray, president of
AltaTerra Research. "The operative question is how companies go about improving
the environmental and social impacts of their product and service portfolios,
and do so profitably within an industry value chain.”
established companies, this can be challenging - especially those with broad
product offerings, and complex or resource-intensive supply chains.
Fortunately, new practices incorporating sustainability into the product
innovation process are emerging – enabling companies to move beyond compliance
to cost reduction, competitive advantage, increased profitability, and even new
In this briefing, Sue Burek of Ingersoll
Rand and Phil Metz of AltaTerra Research will discuss how sustainable
innovation is being systematically envisioned, organized and implemented in
practice to deliver new/improved products and services.
Sue will draw from her experiences at Ingersoll Rand, a $14
billion manufacturer of diversified products, to zero in on the product innovation process, and how it is
employed to move beyond compliance to make sustainability a competitive
advantage. Starting from a customer vantage point, she will outline how
Ingersoll Rand has embedded sustainability into its design processes to
identify opportunities for differentiation:
- The process and customer-centric criteria used to
- Operationalizing the portfolio criteria through the
New Product Development (NPD) process
- Driving the NPD process to product-level
sustainability assessments and decisions
- Market rollout and the "Sustainability Readiness
Phil will introduce sustainable product innovation and its
ingredients – sustainable product strategy and rapid product development – and
describe the objectives, elements and implementation of each process.
briefing will be introduced and moderated by Don Bray, president of AltaTerra
Research. Don will provide a brief overview of sustainability and its impacts
across the enterprise, and the increasingly important role sustainability is
playing in products and markets.
information and registration are available online at http://www.altaterra.net/event/green_innovation.
number of press passes are available. Press pass requests may be submitted
AltaTerra Research is an independent market research and education firm
focused on high-value solutions for resource efficiency, clean energy, and
sustainable business. We help forward-looking organizations leverage the latest
marketplace developments, to achieve real operational savings and capitalize on
new growth opportunities. More information is available at www.AltaTerra.net.