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Customer and Market Development
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Helping you develop new customer opportunities and further market penetration…

 

 

Expanding Market Opportunities

Companies taking steps to capitalize on new ‘green’ market opportunities may not be seeing expected increased sales. Companies with established products in the clean technology marketplace may want to expand their reach, for example, by moving into another market segment, converting non-buyers into buyers, or increasing the purchases per buyer.

AltaTerra Research, with its expertise in the clean technology marketplace, helps companies make sure they are targeting the most appropriate market—with a fine-tuned message, and with a clear marketing approach and lead-generation plans. We have helped many clean technology start-ups, investment groups, and established ‘Fortune 500’ to properly position their product and service offering, understand buyer drivers, expand market targets, and refine sales strategy. Examples include the following:


Market Intelligence

We perform primary and secondary research in order to determine an accurate market for an existing product or service. This involves identifying, segmenting, sizing, and determining need characteristics of a target market while also analyzing market trends, competitors, and key policy developments.


Product Definition Tuning & Positioning

As experts in the cleantech marketplace we work with organizations to fine-tune their product or service value proposition and competitive differentiation. We assist in refining overall business strategy, market planning, product positioning and customer messaging.


Sales Program Development

We help businesses achieve greater sales by enhancing their sales program. We perform business development activities including identifying sources and methods for generating leads, developing prospective customer lists and developing selling techniques.

AltaTerra Research brings the industry research assets and experience necessary to hit the ground running. Our consulting staff is experienced in developing independent, fact-based product and market assessments, helping fine-tune product and service activities. We draw on an extensive network of industry contacts and customer decision-makers for energy efficiency, renewables, and environmental performance.
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