Helping you target new market opportunities . . .
Major shifts in the global marketplace have created dramatic growth opportunities for efficiency, renewable energy, and environmental performance. At the same time, there are distinct challenges.
Start-up businesses are seeking to introduce bold new product concepts into complex energy, infrastructure, and policy-driven markets. And established companies across a range of industries are racing to expand traditional competencies into 'adjacent' clean technology offerings. For both, success means engaging around current and future customer needs, clear articulation of value versus alternatives, and targeting the right customers, channels, and partners.
AltaTerra Research brings highly specialized expertise in emerging markets for clean technology and sustainable business. We have helped numerous clean technology start-ups, investment groups, and established ‘Fortune 500’ companies independently assess, target, and size new opportunities. Our New Business Innovation services include:
| Market Scoping and Sizing
Building off our base of market research assets, we conduct primary and secondary research to help define, segment, and size target markets for new product and service innovations. Also, we help to identify and validate customer needs, business ecosystem players, trends, competition, and key policy drivers.
| Product and Service Definition
Through in-depth research with target customers, we help to refine and prioritize product capabilities, customer value, and price performance expectations. We assess related and directly competing alternatives to define competitive differentiation, and any necessary financing and/or service complements.
| New Business Planning
We provide independent analysis of business ecosystems for targeted efficiency and renewable energy markets, and develop go-to-market, channel, partnering, and acquisition strategies. We also assist with product development roadmap and pilot strategies, sales ramps, and pro-forma business planning.
Our research staff is experienced in developing independent, fact-based product and market assessments, to help target and accelerate new product innovation activities. AltaTerra Research brings the industry research assets and experience necessary to hit the ground running, and makes available an extensive network of industry contacts and corporate decision makers for energy efficiency, renewables, and environmental performance.