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2. Corporate Solar Power Strategies: How Leaders are Moving from Experimentation

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Corporate Solar Power Strategies:
How Leaders are Moving from Experimentation to Scale


Mark Gasper, US Energy Manager, IKEA North America

Pete Kadens, Co-Founder and President, SoCore Energy

Eric Paul, Analyst, AltaTerra Research


Recently, a number of leading corporations and institutions have made broad, organization-wide commitments to on-site solar. In so doing, they are often moving well beyond the narrow scope of ‘pilot’ installations made in previous years. With steep declines in solar panel prices and a changing incentives landscape, these organizations are seeing solar power become more financially viable across a growing range of locations and building scenarios. And as the solar industry continues to mature, leading commercial customers are evolving their solar procurement strategies related to scope, evaluation, financing, installation and communication.

One such organization with a strategic commitment to solar is IKEA, an international furniture and home accessories retailer. IKEA has been a leader at adopting solar with twelve solar energy installations already operational and with 25 more underway. When all of the projects are completed, IKEA will have solar at nearly 85% of its U.S. stores and a total capacity of 31.6 MW. Unlike many other organizations, IKEA will own and operate all of the facilities—as opposed to a solar lease or power purchase agreement. Additionally, IKEA has installed solar at locations across the U.S., including in the South—a region not traditionally known for solar projects.

In this independent online briefing, Mark Gasper, U.S. Energy Manager at IKEA, will share his experience deploying solar at IKEA stores across the county. He will provide real world insight and experience on a wide range of topics, including:

  • How do IKEA’s solar installations fit with the company’s overall energy strategy and sustainability efforts?
  • What are the market drivers and economics motivating IKEA to deploy solar organization-wide, at this point in time?
  • How has IKEA deployed solar at locations across the United States, even in states with few incentives?
  • Why IKEA has chosen to purchase its systems rather than do a solar PPA or lease?
  • What opportunities and challenges have arisen from installing on-site solar?
  • What lessons has IKEA learned throughout the process of deploying solar?

Pete Kadens, President of SoCore Energy, a major commercial solar systems developer, will provide insights from working with leading organizations such as Walgreens, JC Penney and Kimco in developing on-site solar electric systems across a portfolio of locations. Mr. Kadens will discuss key considerations for organizations deploying solar, including:

  • How are corporate solar procurement strategies evolving in response to lower panel prices and changing market dynamics?
  • What financing options and ownership models are available for procuring solar? What are the relative benefits and drawbacks of these options?
  • How organizations are evaluating a site’s suitability for solar?
  • What strategies are organizations using to deploy solar organization-wide?

AltaTerra analyst Eric Paul will introduce the presentation with an overview of the current corporate and institutional marketplace for on-site solar electric systems, key trends, and market drivers. 

Who Should Attend 

  • Facilities, energy, and sustainability managers
  • Organizations considering adoption/expansion of on-site renewable energy systems
  • Renewable energy professionals and consultants
  • Solar developers
  • Regulatory and PR staffers
  • Environmental organizations
  • Solar photovoltaic distributors, installers, and manufacturers

    Reference Materials

    After purchase, you will receive a full copy of the presentation slides in PDF format and on-demand access to the event recording.

    About the Presenters

    Mark Gasper is the U.S. Energy Manager for IKEA North America. At IKEA, Mr. Gasper has managed IKEA’s national solar PV program, with deployed or scheduled solar installations at 85% of U.S. locations. He is also responsible for implementing a national energy efficiency program. Mark’s is accountable for a full range of business functions, including strategic planning, budgeting, business analysis, finance, monitoring progress and communicating results.

    Pete Kadens is Co-founder and President of SoCore Energy, a national solar developer. Mr. Kadens is an accomplished speaker and leader on green initiatives and is known nationwide for his innovative approach to the proliferation of renewable generation. At SoCore, he has helped leading organizations such Walgreens, JC Penney, Kimco, IKEA, and Simon Properties to deploy solar. Most notably, SoCore Energy has assisted Walgreens in the roll out of 53 new solar installations last year, with more planned for this year. In his capacity as President of SoCore, Pete is responsible for overseeing all sales and operations of the business.

    Eric Paul is an AltaTerra Research analyst specializing in corporate green power and sustainability strategies. He has contributed to a broad range of market research and consulting engagements in corporate sustainability and renewable energy systems strategies. Prior to joining AltaTerra, Eric worked for the Business Environmental Alliance in Sonoma County, assisting a wide variety of companies with implementation of sustainable business practices. Eric holds a degree in economics from Carleton College.



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    System Requirements

    PC-based attendees
    Required: Windows® 7, Vista, XP or 2003 Server

    Macintosh®-based attendees
    Required: Mac OS® X 10.4.11 (Tiger®) or newer 

    About AltaTerra Research Briefings

    AltaTerra Research Briefings are designed to provide independent professional education on critical market developments in efficiency, renewable energy, and sustainable business. Recognized experts from the business community, institutions, and government share information and insights in an accessible conference session format that is interactive and non-sponsored (unless otherwise specified). Briefings typically begin with an overview, then move into greater detail, and close with a moderated audience question-and-answer (Q&A) period. After the live briefing, on-demand access to the recording, including audio and presentations, is provided to registrants and available for sale.

    About AltaTerra Research

    AltaTerra Research is an independent market research and education firm focused on high-value solutions for resource efficiency, clean energy, and sustainable business. We help forward-looking organizations leverage the latest marketplace developments, to achieve real operational savings and capitalize on new growth opportunities. More information is available at

    Photo Credit: IKEA North America

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