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Commercial Solar Water Heating: Customer Trends and Perspectives

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In this independent on-demand briefing, learn how and why commercial customers like the Hyatt Regency Scottsdale are installing solar water heating systems. Featuring findings from the report, "Solar Water Heating on the Rise."

Commercial Solar Water Heating:
Customer Trends and Perspectives

Eric Paul, Analyst, AltaTerra Research
Michael Shore, CEO, FLS Energy
Jennifer Schaff, Director ofEngineering, Hyatt Regency Scottsdale


In the commercial and institutional market, solar water heating has emerged as a proven way to reduce customers’ environmental footprint and water heating costs while hedging against volatile energy prices.

In this briefing, Eric Paul, lead author of the AltaTerra Research report "Solar Water Heating on the Rise,” will present findings from the report, including:

  • Overview of the commercial solar water heating market
  • Commercial solar water heating market drivers
  • Commercial industries best suited for solar water heating
  • Customer motivations for installing solar water heating
  • New rebate and incentive programs for commercial systems
  • Trends to watch for 2012 and beyond

With a view across many commercial projects, Michael Shore, President of FLS Energy, a solar design, installation and finance services company, discusses how customers are installing and financing systems and which industries are installing systems most rapidly. Finally, with a customer view, Jennifer Schaff, Director of Engineering at Hyatt Regency Scottsdale, presents a brief project case study and discusses her experience with a 166-collector, $550,000 system installation, including key challenges and results so far.

This briefing includes information for customers considering solar water heating and industry participants interested in getting a broader and deeper view of customer-facing issues in the market today.

Key Questions

  • How much do commercial-scale solar water heating systems cost?
  • How does solar water heating compare with solar photovoltaic technology?
  • What is the value proposition of commercial solar water heating (SWH)?
  • What different types of solar water heating collectors and systems are available?
  • What types of commercial and institutional customers are best suited for solar water heating?
  • Why are commercial customers choosing to install solar water heating?
  • What are the latest developments in financing solar water heating systems?
  • Which federal, state, and local incentives are available for commercial-scale SWH?
  • What challenges are there to installing a SWH system at your facility?

Who Should Attend

  • Facilities, energy, and sustainability managers
  • Organizations considering adoption of a renewable energy system
  • Renewable energy and solar water heating sales professionals and consultants
  • Renewable energy and solar water heating project developers
  • Regulatory and PR staffers
  • Environmental organizations
  • Solar water heating distributors, installers, and manufacturers

About the Presenters

Eric Paul is an AltaTerra Research analyst specializing in clean energy markets and industries, where he has contributed to consulting engagements with solar industry clients on market-facing projects and recently published the report "Solar Water Heating on the Rise: Tapping into Commercial Solar Thermal" and"Utility Solar: U.S. Market Takes Off" as co-author. Prior to joining AltaTerra, Eric worked for the Business Environmental Alliance in Sonoma County, assisting a wide variety of companies with implementation of sustainable business practices. Eric holds a degree in economics from Carleton College.

Michael Shore is the CEO of FLS Energy, a renewable energy generation company that develops, installs, and finances solar water heating systems. He is an expert on the renewable energy certificate market, and he played a leading role in crafting the law to make North Carolina the first state in the Southeast to adopt a Renewable Portfolio Standard. He has worked for two decades on energy and environmental issues, and has written extensively on sustainability topics. He served on the US Department of Energy’s Efficiency Leadership Group and was a founding board member of NC GreenPower. Michael has also advised both Duke Energy and Progress Energy on efficiency and renewables, and he has been trained in ISO 14000 environmental management systems. He has a Masters in Civil Engineering from North Carolina State University and a second Masters in Environmental Policy from the University of North Carolina at Chapel Hill.

Jennifer Schaff is Director of Engineering at the Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch, where she is manages the execution of multi-million dollar renovation projects, including building energy efficiency and renewable energy generation projects.


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Non-member $345

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About AltaTerra Research Briefings

AltaTerra Research Briefings are designed to provide independent professional education on critical market developments in efficiency, renewable energy, and sustainable business. Recognized experts from the business community, institutions, and government share information and insights in an accessible conference session format that is interactive and non-sponsored (unless otherwise specified). Briefings typically begin with an overview, then move into greater detail, and close with a moderated audience question-and-answer (Q&A) period. After the live briefing, on-demand access to the recording, including audio and presentations, is provided to registrants and available for sale.

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